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Spicing up business with Reggae Reggae Sauce Founder Levi Roots!

Adams & Hardcastle went to hear an unconventional speaker at the National Motorcycle museum in Birmingham in the form of Levi Roots.

Levi is the charismatic and hugely entertaining Dragons Den entrepreneur who won investment from business Tycoon Peter Jones to promote his spicy Caribbean sauce which went from being made in batches of 65 bottles at a time in his kitchen to out selling Heinz tomato ketchup on the shelves of Sainsburys’ and Tesco!

Levi sang his iconic Reggae Reggae sauce song that won him so much attention in the Dragons den and shared his life story with the audience.

Keith (don’t call him that though as he hates it!) AKA Levi told us about living with his Grandmother in Jamaica as his parents worked hard in London to be able to afford to bring over one of their children each year to the UK, and how the young Keith on arrival in London wasn’t even able to spell his own name and the road that led to him serving time in prison right through to current day.

Current day finds Levi Roots sharing his central London office with Peter Jones and running his multimillion pound turnover business with only one other member of staff, WOW!

His talk moved deeper into the importance of brand, which is essentially Levi, marketing platforms and mentorship, without which Levi would be still selling his sauce at carnivals rather than talking to groups of entrepreneurs about his success in business.

In Levi’s’ case brand means himself and getting out there and talking to people and sharing his infectious enthusiasm.

For many of our clients’ brand is in a large part the building within which they conduct their business and their clients’ relationship with it. This relationship starts in the car park or on the curb outside the premises where in the clients’ minds’ eye they start to form an overall perception of the business, for example a clean and well-presented shopping centre out performs their competition because on average they experience a 15% greater footfall than one with a dirty façade. What does your building reflect about your brand? Is the appearance of your building’s façade congruent with the brand message that you want your clients to hear?

Take the curb appeal test, go and stand at the entrance of your building or more specifically at the place where your potential client will get their first impression of your business, if you don’t like what you see or you feel that it could use a little help please contact us for some advice on how we can support your business in making the best first impression possible.


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What our clients say
“Jules and the team were absolutely fantastic from scope through to completion. They were very informative at all stages of the project, helping to decide the best methodology of works based upon the building and maintained a high level of quality throughout. All Health & Safety documentation was comprehensive, the team on site arrived with the correct PPE and everyone presented themselves in a professional manner. We hope to be working with the team again.”
Alex Exley-Green
Property Developer working with Lloyds Bank
“Adams & Hardcastle Ltd have now carried out several successful projects for Ready Steady Store in various locations around the country. In each instance we have found them to be diligent in their communication, administration and service delivery. Adams & Hardcastle Ltd have now carried out several successful projects for Ready Steady Store in various locations around the country. In each instance we have found them to be diligent in their communication, administration and service delivery. I would not hesitate to recommend Adams & Hardcastle for working at height, large scale exterior cleaning and cladding coatings, which are the services that they have delivered for us. We will be using them as our contractor of choice across the estate from now on. ”
Graham Howard
Facilities Director, Ready Steady Store
“Adams & Hardcastle have recently taking on the cleaning of the chill store walls in the Yeo Valley finished goods chilled warehouses. They have conducted an efficient, quality service, with little disruption to our business and in a very safe manner. The standards in our warehouses are very important to Yeo Valley, as we store quality organic dairy products and we are proud of our recent BRC AA+ audit result. We hope that the relationship continues.”
Fred Jennings
Senior Operational Manager, Yeo Valley Family Farm
“From my perspective the cleaning work was a great success and the building almost looks like new again so we are very pleased with the outcome. The work itself was well managed and executed, and your staff were very helpful and considerate in working around our daily needs, in fact a lot of work was done over the weekend to avoid or reduce access issues. We would certainly recommend you to our other ports ”
Matthew Kennerley
Director, Associated British Ports (ABP) South Wales
“They were quick but very comprehensive in their quote and did everything they could to fit the job into their full schedule. The results were excellent and Jules and his team went over and above to achieve great results which we are extremely happy with.”
Iain Williams
Campus Leader, Edge Church International, Bristol
“Cardiff Council commissioned Adams and Hardcastle to clean the exterior render of Cardiff International White Water. All pre contract information was clear and concise and Jules was easy to work with and flexible on work as the centre is busy 7 days a week. During the works all health and safety requirements were met with minimal disruption. Post works Jules was again accommodating to ensure that works were completed to the correct standard. I would recommend Adams and Hardcastle for this work.”
Ben Longhurst
Senior Assistant Manager, Cardiff International White Water Rafting Centre
“Thank you for doing a great job, quickly and professionally.”
Helen Thompson
Property Manager

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